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Doom-Mantia
Joined: 31 Jan 2011
Posts: 1831
Location: Tulsa, OK, USA
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 Posted: Sun Mar 03, 2013 5:41 pm Post subject: |
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what's the deal with all the limited release "drink by date" bottles Stone is brewing? i think the first one i saw was the mayan calendar date but have seen several more since.
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Buried In Ohio
Joined: 24 May 2007
Posts: 685
Location: The Pits
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| Posted: Sun Mar 03, 2013 10:24 pm Post subject: |
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from their site:
You have in your hands a devastatingly fresh double IPA. While freshness is a key component of many beers - especially big, citrusy, floral IPAs - we've taken it further, a lot further, in this IPA. You see, we specifically brewed it NOT to last. We've not only gone to extensive lengths to ensure that you're getting this beer in your hands within an extraordinarily short window, we made sure that the Enjoy By date isn't randomly etched in tiny text somewhere on the label, to be overlooked by all but the most attentive of retailers and consumers. Instead, we've sent a clear message with the name of the beer itself that there is no better time than right now to enjoy this IPA
| lordoftherim wrote: | | that Sinister DIPA looks sweet! wonder if it will make its way over to OH any time... would be nice |
Eventually maybe but I know the brewery actually just started up. That is literally their first beer they've released.. |
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mcompton
Joined: 03 Oct 2011
Posts: 45
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| Posted: Mon Mar 04, 2013 7:57 am Post subject: |
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| LifeDepraved wrote: | 
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how were these? |
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mcompton
Joined: 03 Oct 2011
Posts: 45
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| Posted: Mon Mar 04, 2013 8:10 am Post subject: |
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| Doom-Mantia wrote: | | what's the deal with all the limited release "drink by date" bottles Stone is brewing? i think the first one i saw was the mayan calendar date but have seen several more since. |
it is actually a legit good beer, one of their better ones...but also big marketing thing geared towards beer dorks who are obsessed with freshness of big IPAs. there are like legitimately people who won't buy Pliny from a store if it is more than a week old (to be fair it is written all over the Pliny bottle to drink as fresh as possible.) IPA fanatics tend to insist that IPAs should always be kept cold and consumed as fresh as possible because the hops do fall off as time passes. stone does a whole thing with social media to decide where they release each batch... we ended up not getting it disto'd in San Diego (where Stone is) on the second release because people didn't do the feedback thing enough.
stone are like the masters of marketing in the microbrew world, between having the exclusive distribution deals for all the other California micorbrews outside of their area, and all the company stores that peddle the merch, they have figured out how to really real the people/$$$ in. They are now building their own hotel by the brewery. |
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axe.crazy
Joined: 27 Jun 2012
Posts: 107
Location: Indonesia
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| Posted: Mon Mar 04, 2013 9:10 am Post subject: |
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LifeDepraved
Joined: 13 Dec 2007
Posts: 2336
Location: Glendale AZ
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| Posted: Mon Mar 04, 2013 9:33 am Post subject: |
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| mcompton wrote: | | LifeDepraved wrote: |
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how were these? |
The Ovila was a nice dark beer...slightly strong alcohol taste with some tasty dark fruit characters.
TBA was like a desert beer to me. Hoppy, sweet....like caramel and chocolate hints. Goes down easy.
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lordoftherim
Joined: 13 Jul 2010
Posts: 2408
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| Posted: Mon Mar 04, 2013 2:02 pm Post subject: |
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enjoying some Stone enjoy by 4/1/13 currently from a bottle. managed to get a couple fresh rounds on draft this past Sat as well. great shit, though nothing different than the other enjoy by's. still the greatest thing stone has ever done. a nice palate burner!
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Typhon
Joined: 28 Apr 2007
Posts: 777
Location: Some place else
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| Posted: Tue Mar 05, 2013 8:03 am Post subject: |
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| axe.crazy wrote: | |
Wtf is this? 
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rthdx
Joined: 29 Apr 2010
Posts: 796
Location: Korolev, Russia
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adrian5118
Joined: 30 Dec 2008
Posts: 2644
Location: USA
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| Posted: Tue Mar 05, 2013 9:43 am Post subject: |
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| Typhon wrote: | | axe.crazy wrote: | |
Wtf is this?
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Seriously. My semen looks like that sometimes. |
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ADK
Joined: 05 Oct 2012
Posts: 528
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| Posted: Tue Mar 05, 2013 9:50 am Post subject: |
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| adrian5118 wrote: | | Seriously. My semen looks like that sometimes. |
Only if you didn't jerked off for 2-3 weeks, I seriously hope so.
(considering the colour, not the quantity)
Edit: Thanks, now I have no appetite for my green salad with French dressing any longer. |
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mcompton
Joined: 03 Oct 2011
Posts: 45
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| Posted: Tue Mar 05, 2013 10:08 am Post subject: |
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| axe.crazy wrote: | |
yeah this looks gross |
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Timon
Joined: 04 Jul 2010
Posts: 530
Location: Italia
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| Posted: Tue Mar 05, 2013 10:10 am Post subject: |
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| mcompton wrote: | | axe.crazy wrote: | |
yeah this looks gross |
No, that looks like pear juice to me.
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lordoftherim
Joined: 13 Jul 2010
Posts: 2408
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| Posted: Tue Mar 05, 2013 10:49 am Post subject: |
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| rthdx wrote: | From few latest sessions it were just vodka+grapefruit juce in approx 50/150ml ratio (ice-cold). Now out of both ingredients and have not decided yet what to do...  |
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Antichrist Decimator
Joined: 10 Mar 2012
Posts: 342
Location: Argentina
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| Posted: Wed Mar 06, 2013 5:13 pm Post subject: |
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Cheap wine and a couple lines of quality Pregabalin Lyrica 300 mg, believe me, it's a great combination.
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